Have you seen this yet… Panera Bread has a non-profit arm that has moved into a St. Louis neighborhood offering “pay what you want/can afford” pricing. The menu is the same… except there is NO Price next to the items and you put your money into a donation jar/bucket. If you have the money the assumption is you will pay what the meal is worth or more, and if you are low on cash you can come and get you meal totally free… they plan on this becoming a trend in all major cities where Panera bread is currently operating!
See USA today news article here
So what do you think? Is this is the gospel in action? Is Panera Bread running their business with a WWJD model? Regardless, I love Panera Bread the product already… after hearing about this story, I love Panera Bread the Philosophy! I certainly plan on continuing my patronage, and increasing my advertisement of the best bread company in town!